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Our Story


The idea of Pluto was born while we were in college and living in the apartments. We were frustrated by the struggles we had with managing and saving money, and the crazy amount of times we heard our friends, even those with jobs, complain about being broke. We tried many solutions out there and they just didn’t work. And so we thought, maybe it’s because they’re not built for our generation.

We believe that personal finance isn’t about budgeting and staring at graphs. It’s about the journey with your money to the goals you have, to the lifestyle you desire. It’s about taking small steps, making progress, building confidence and feeling awesome about the choices you make. At Pluto, we’re fusing technology with behavioral science and design to re-imagine personal finance into something that works for you—fun, simple, actionable and relevant, the way it should be.